Laser Treatment Leads

Internet marketing for LASIK surgeons involves three key components.   They are:

1. Traffic
2. Conversion
3. Follow Up

So how do these basic principles of online success relate to your LASIK practice?  Let’s find out…

Internet Marketing & Website Traffic

Believe it or not, there are only two sources of internet traffic.

Now, some people will say that there are three sources of traffic.  But as you read on you’ll see why we insist that there are only two. Those sources of traffic are:

1. Paid
2. Free

Yeah, I know.  Pretty basic stuff.  So let’s unpack this a bit…

Paid Traffic:

Paid traffic can take many forms, but most people are familiar with Pay Per Click Marketing.  And it turns out that this is, by and large, the most common form of paid traffic.

It is very effective… IF you know what you’re doing.  Pay attention to all the details of a successfully set up and managed campaign, and your site will receive TARGETED traffic.

Free Traffic:

Free traffic boils down to spending time and effort instead of money.  SEO and Social Marketing all involve helping your site rise to the top of the search results rankings when someone types in a search term that you are targeting and optimizing.

Today, will millions of sites out there, you have to know what you’re doing, and then do it well, to see results here.  Free traffic is often less targeted than paid, but since the traffic is “free” this really isn’t a problem.

Internet Marketing & Website Conversion

Okay, so now people are coming to your site.  Now what?

You’d be surprised how many people just figure that once folks are on your site they’ll know what to do.  As if the job of internet marketing was someone done once people showed up at the site.

Nothing could be further from the truth!

What do you want your web visitors to do when they get to your site? Have you thought this through?

Here is a short list of common mistakes (in no particular order) that should help boost your website’s conversion:

1. Don’t send paid traffic to your “Home” page
2. Include a clear “Call to action” on the site
3. Lose the flash video
4. Use “conversation language” on your site (i.e. lose the “techn-babble”)
5. And for goodness sake, stop talking about yourself (truth be told, no one cares what school you went to, what your hobbies are, the name of your golden retriever — focus on THEIR needs)

Fixing these elements will go a long way toward having your site actually work for you.

Internet Marketing & Follow Up

So far we’ve discussed elements for generating leads from your site.

Sidebar: actually, we actually do al this “stuff” for lasik surgeons by providing a turnkey solution for their internet marketing problems, i.e. having online traffic become qualified leads to their office.

Your web visitor has taken the action you asked them to take on the site (call the office, send an email, whatever).  So now you have a lead.

What’s next?

Well, hopefully you’re following up with them.  Calling them back, or replying to their email.  In other words, now the ball is in your court and it’s your job to convert that “lead” into a “patient.”

We recenly met with Dr. Jeff to get him started with our program.  And before we wrapped up I asked him…

“what percentage of people who come in for an initial consultation become patients?”

He wasn’t sure.  It wasn’t something that was being tracked.  His answer?  “It’s a pretty high percentage.”

So what’s the lesson here?

Internet marketing for lasik surgeons should be able to get some online traffic to your site.  And converting some percentage of that traffic into a “lead.”

But once that happens, once someone raises their proverbial hand to request more info, request an initial consultation or whatever, it’s up to you to get them into your office and into a paying patient.

Now doesn’t that clarify things a bit?

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To discover how our turnkey web marketing programs will benefit you, kindly leave a comment on our site, or send an email by clicking the button below:

We’d be happy to schedule a 10 minute phone interview with you to discover how we can help your practice grow.